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Away Resorts extend their use of Prime Systems following 200% increase in estate

Away Resorts is a UK holiday park operator founded in 2008, with 27 parks across the country including Lincolnshire, Isle of Wight, North Wales, Hampshire, Cornwall, Hayling Island and Essex.

Prime Systems have worked with Away Resorts since 2015 when they had just 4 parks providing Accident and Incident Reporting, Compliance Monitoring and Document Library applications. In the following few years their estate increased to 9 parks and Prime added in additional systems for them including Guest and Owner Feedback. More recently Pool Diaries and Hot Tub Management were rolled out, bringing the total number of Prime applications in use to 10.

In 2021 Away Resorts acquired Aria Resorts adding 14 parks to their estate followed by another 4 parks when they acquired Coppergreen Leisure Resorts at the end of the year – a 200% increase in the size of their estate. As a result, this year Prime Systems have been very busy working with Away Resorts to integrate the new parks; the new Monitoring application has been rolled out to the new parks with plans to move the original Away Resorts parks on to it later in 2022. The Prime Risk Assessment and Action Tracking applications have also been launched across the estate, at the same time as rolling out the new Food Diary application, moving all catering operations from paper to electronic recording using offline mobile devices.

Prime have provided online training workshops to the new parks and through fortnightly meetings with the Away Resorts safety team, led by Head of Risk Management Denise Din, have maintained progress at good speed to achieve the target of full integration by the start of May.

Denise said, “Following the 200% increase in the size of the Away Resorts estate a lot of work was required to integrate the new parks as well as launching new applications across the original parks. Prime Systems have worked hard to ensure we met deadlines and were always on hand with training and support. We are delighted to have accomplished so much in such a short space of time, which is a testament to Paul and his team!”

Paul Ramsell, Managing Director of Prime said, “The ability to be responsive and flexible with our products to fit the needs and changes of our customer’s business is vital in allowing us to build the relationships we have with companies such as Away Resorts. We’re so pleased with how smoothly the integration of our applications into their growing estate has gone and look forward to working with them for many more years to come.”

If you would like to have a no obligation chat with Paul about how Prime could help your business then feel free to give him a call on 01494 778877 or drop him an email.