Pure Gym, the UK’s leading gym operator, has selected PRIME Systems as its health and safety systems supplier. It will use PRIME’s Compliance Monitoring and Accident & Incident Reporting modules across its nationwide network of fitness centres.
PRIME already has a good track record in this sector – existing clients include David Lloyd Leisure, LA Fitness and Virgin Active. LA Fitness was acquired by Pure Gym in May 2015.
PRIME Systems partner Paul Ramsell commented: “This is very exciting for us. We’re really looking forward to working with Pure Gym – it’s an ambitious and energetic company and culturally we’re a good fit. We’re particularly pleased that, working together, we managed to progress from First Demo to Live Pilot within six weeks.”
Pure Gym has more than 500,000 members and over 100 gyms, with the total set to rise steadily as it integrates the LA Fitness network as well as opening new sites.
Its gyms are open 24/7 and are monitored by real-time CCTV linked to security staff.
Malcolm Shevlin, Pure Gym’s national health and safety manager, said: “Following our initial meeting, it was clear that PRIME was easy-to-use, yet sophisticated enough to provide accurate reporting for a fast-paced, growing company like Pure Gym – which, until now, has been manually processing all accident-related data. PRIME is now embedded into the business and is proving an extremely useful resource.”
Pure Gym, founded by leisure industry entrepreneur Peter Roberts in 2008, opened its first gyms in Leeds and Manchester, with a clearly differentiated philosophy of offering affordable fitness to the widest possible market.
Its network grew rapidly through organic expansion across the north of England and Scotland; and the acquisition of LA Fitness, with its focus on southern England, has made it the UK’s undisputed nationwide network. Its target is to have over 150 sites operational in 2016.
Each Pure Gym is filled with at least 220 pieces of brand-new equipment to cover everyone’s fitness requirements. All members also have access to over 40 free classes per week, plus additional specialist classes such as Zumba and the new South African dance class Bokwa. There are also excellent changing facilities, modern showers, and functional training zones with Kettlebells, Power Plate and TRX Suspension Trainers.
Pure Gym underlined its market-leading status when it announced in June that six-time Olympic Gold medal winner Sir Chris Hoy had invested in the business and had agreed to partner with the company as a special adviser.
The PRIME Systems Accident and Incident Reporting module provides a straightforward process for recording occurrences of personal injury, property loss and other incidents such as damage, abuse, robbery and alarm activations. The system can also be used to report illnesses, near misses, dangerous occurrences and visits from enforcement officers.
PRIME Compliance Monitoring provides a comprehensive and easy-to-use way of recording routine checks at whatever frequency required, from daily to annual.